Digital Marketing Expert
We’re more than just a workplace. We’re a family.
We are hiring a digital marketer (3+ years of experience) who loves digital marketing and wants to grow their skills in digital marketing strategy, marketing automation, and data analysis.
Our ideal candidate would be self-driven, passionate about learning, and friendly. Additionally, the candidate should be a digital marketer and possess skills in inbound marketing and analytics. Strong communication skills are also important, because we need to communicate our ideas to other team members and clients.
Responsibilities for this position include defining inbound marketing strategy, running inbound campaigns, researching and presenting ideas to clients.
Benefits
- Collaborative and supportive culture
- Client hour expectations that enable a work-life balance
- 401(k) Benefit with matching to 4%
- Medical plan options with generous employer contributions
- Dental and vision employee coverage at no cost
- Generous paid time off
- Continual learning and professional development
- Parental leave
- Flexible Fridays
Core responsibilities
- Assess clients’ analytics and reporting to make recommendations
- Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
- Implement and manage client HubSpot accounts
- Use analytics to drive marketing decision making
- Learn and practice account-based marketing and sales enablement techniques
- Provide clients reporting on performance and outcomes from marketing campaigns
- Provide support and clear communications to clients
- Create and manage organic and paid campaigns with a focus on lead acquisition
- Strategy and execution for SEO, social media, content, and conversion rate optimization
- Execute campaigns to drive lead gen goals
- Contribute to action plans, strategy, and marketing recommendations provided to clients
- Continually improve your skills, education, and certifications
Qualifications include
- Has professional experience as a marketer, in both planning and executing inbound and digital marketing campaigns (3+ years of experience)
- Has a propensity or desire to learn more advanced analytics with HubSpot, Google Analytics, etc.
- Has experience using analytics for decision making with marketing initiatives
- Has experience in Google Ads and PPC campaigns, or commits to learning Ads quickly.
- Has experience with paid LinkedIn campaigns, or commits to learning this quickly.
- Possesses a desire for ongoing learning in digital marketing and analytics
- Strong communications skills: written and verbal
- Must be remote within the US only, and be able to work 9am – 6pm EST
Our ideal candidate would be self-driven, passionate about learning, and friendly.
The candidate should understand inbound marketing strategy and execution, and have an understanding of data analysis and marketing automation.
Learning & personal development for this role:
We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper’s methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.